![]() “It’s ludicrous they were doing it six months after rolling it out.” I have used it for over a year and I don’t think it takes longer,” he added, while noting that Visa and MasterCard have announced software improvements to speed processing. NRF’s Shearman, said “the perception of how long it takes is greater than the actual time. Some merchants insist the EMV transaction takes no more time than swiping a card and signing the credit card slip, but it does feel different. You dip your card and then you have to wait, which creates a strange interaction at the POS.” “Merchants didn’t grasp that EMV is very different physical transaction. “From a speed perspective, I don’t think anyone knew what an EMV transaction was going to be like,” said Alex Johnson, director of Mercator’s credit advisory service. EMV transactions, as any user can tell you, feel different, and seem slower than just swiping a card.
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